PROVOKE THE PURCHASE FROM THE SPRING MACHINE USING AROMA BASED SYSTEM CALLED AROMAVENDING.
Aromavending (AV) is an aroma based system reseserved and used by our company in the spring machines. AV is a modern marketing tool which through the sense of smell, subconsciously influences consumers’ decisions. Properly selected aroma and its spraying time into the surrounding of the machine can effectively influence the raise of a consumer need and provoke purchase from the machine (e.g. smell of chocolate – the decision to buy a chocolate bar). Aromavending means an increase in sales, prestige and the creation of positive emotions.